Mass Appeal was a collaborative fashion event brought into being by businesses, residents, local designers and artists, the Elmwood Village Association and the Elmwood Village community. This sensational event was the much-anticipated yearly showcase for Buffalo's eclectic and ever-changing fashion scene from 2008 to 2013. Created and produced by Erin Habes, this annual fundraiser was held in November to benefit The Elmwood Village Association and to spark the conversation about shopping local. EVA works to improve the quality of life in the Elmwood Village by connecting, communicating, and striving for innovative and sustainable ways to stimulate the community. Mass Appeal was a shared experience that brought the community together all in the name of fashion.