EDUCATION 

 

Master of Science in Creative Studies Buffalo, NY 

State University of New York College at Buffalo                                               2009 – Expected 2019 

 

Bachelor of Science in Fashion and Textile Technology                                Buffalo, NY 

Concentration: Fashion Merchandising                                                             1999 – 2003

State University of New York College at Buffalo

 

Buffalo State Siena Program                                                                               Siena, Italy 

Study Abroad                                                                                                          Spring 2001

State University of New York College at Buffalo

 

TEACHING INTERESTS 

Fashion Show Production, Styling, Fashion Merchandising, Fashion Marketing and Branding, Social Media Management, Buying, Creative Direction, Sales, Entrepreneurship, Creativity and Leadership 

 

TEACHING EXPERIENCE 

State University of New York College at Buffalo                                                     Buffalo, NY

 

Part-Time Lecturer                                                                                                       2007 - Present

  • Courses titles: FTT 110 Survey of the Textile & Apparel Industry, FTT 348 History of Costume, 452 Fashion Show Production, FTT 495 Workshop in Styling, FTT 358 Fashion Forecasting

  • Received UUP Discretionary Award for reward and excellence in teaching and creative activity – 2014, 2015 and 2016

  • Consistently has received a teacher evaluation above 4.5

  • Manages department social media

 

New York City Tour Coordinator                                                                                2011 - Present

  • Course title: FTT 495 New York City Tour 

  • Organized visits with FTT alumni and industry connections: Tommy Hilfiger, Eloquii, PVH, DVF, Red Light PR, Teen Vogue, The Row, Cotton Inc., Kay Unger, Cole Haan, Kolh’s, Trend Union, Victoria’s Secret, The Gap, ADAM, American Eagle and Century 21 

  • Managed travel budget, logistics and documented trip on Fashion and Textile Technology Department social media

 

Faculty Lead Semester Abroad – Italy                                                                        Fall 2017

  • Course titles: FTT 452 Workshop in Styling and FTT 348 History of Costume

  • Curated a semester long fashion experience for 16 FTT students in Siena, Italy

  • Successfully completed and published 4 student directed fashion photoshoots in Buffalo Spree Magazine

  • Created connections and built relationships for future study abroad trips

Faculty Lead Study Abroad Trip - China                                                                      May 2018

  • Course title: FTT 495 Modernizing the Silk Road

  • Created marketing campaign and promoted study abroad trip to FTT students, 30 FTT students applied and 19 were accepted

  • Assisted Dr. Lynn Boorady with trip preparations, logistics, student supervision, documented trip on social media and created marketing material for the Center for Global Engagement for future study abroad fashion trips

 

FASHION SHOW & EVENT PRODUCTION 

State University of New York College at Buffalo Buffalo, NY

 

Director                                                                                                                              2008 - Present

Buffalo State Runway 

  • Manages student-run fashion show production and execution 

  • Oversees student production team – student director, producers, assistant producers, stage manager, model manager, creative team, marketing team, stylists, Runway independent study students, models

  • Manages lighting, set design, sound engineer, video projection, music and choreography, while maintaining an environment that is creative, detail oriented, focused and professional

  • Assists with creating yearly fashion show theme

  • Develops year-long Runway schedule and communicates to FTT faculty, Senior Designers, Fashion Show Production class and FTT students

  • Determines and executes Runway budget

  • Manages ticket sales, raffle and merchandise sales

  • Maintains Runway website and social media 

  • Manages all marketing and PR, working closely with College Relations and Runway marketing team

  • Assists in securing Runway sponsorship, media sponsors, promotional partners and in-kind donations totaling more than $100,000 over the past 11 years 

  • Secures and accommodates jury and judges 

  • Oversees creation of marketing materials, program, senior designer lookbook and coordinates look book photoshoot with Luke Copping 

  • Collaborates with Art & Design Department, local businesses and non-profit organizations

  • Oversees VIP reception 

  • Utilizes industry connection and community outreach for special collaboration projects with local photographers, retail, marketing, press and production

  • Continues to maintain a relationship with BOCES fashion program and yearly fashion show 

  • Oversees applied learning experience with Fashion Show Production class and BOCES students 

  • Strives to create a diverse and inclusive culture, one that creates a safe environment for students to showcase their talent and vision

  • Provides a platform for civic engagement and social responsibility for FTT students 

  • Directs senior designer winning collection photoshoot with Luke Copping 

  • Promotes Fashion and Textile Technology Department in Buffalo Spree Magazine

 

Project Manager                                                                                                                2016 - 2018

PROJEX 

  • Collaborated with Buffalo Philharmonic Orchestra and Richardson Olmstead Campus on producing and creating “video mapping” content for enLIGHTen at the Richardson 

  • enLIGHTen was a 60-minute concert performed by the BPO and conducted by Stefan Sanders. The concert spotlighted the historical function of the Richardson as a place of healing by featuring music by famous composers who lived with mental illness and created great works

  • Ensured that all content was delivered on-time, within scope and within budget

  • Developed a detailed project plan to monitor and track progress 

  • Managed social media

 

Director 

Mass Appeal Fashion Show                                                                                                               2008 – 2013

  • Produced and directed a fashion show fundraiser for the Elmwood Village Association

  • Managed 10+ local boutiques, 5+ local designers, 10+ wearable artists, Sephora makeup artists, local hair salons, 100+ models and 30+ volunteers

  • Directed all creative for event and collaborated with Gelia Media and Luke Copping Photography 

  • Raised more than 250k for the Elmwood Village Association over 5 years

INDUSTRY WORK EXPERIENCE 

 

Style Editor

Buffalo Spree Magazine                                                                                                   2010 - Present

  • Create storylines and select photo shoot locations

  • Coordinate and communicate with photographers, models, makeup artist, prop stylists and select wardrobe and accessories

  • Manage shoot budget, write content and credits and supervise magazine fashion layout

  • Collaboration with multidisciplinary team of journalists, fashion experts, writers and team members

  • Build relationships with industry professionals and regularly visit local retail shops

Creative Manager & Social Media Director 

ANNARLETTE                                                                                                                    2016 - Present

  • Manage social media, marketing and graphic design

  • Maintain sales floor appearance, increase store sales and build client relations

  • Assistant buyer 

 

Fashion Consultant

Visit Buffalo Niagara                                                                                                           2011 - 2016

  • Curated yearly shopping guide for the City of Buffalo

  • Wrote all fashion copy for website, blog and printed materials

  • Managed “Shopping in Buffalo” social media

  • Gave fashion tours of Buffalo to press

 

Creative Director

room                                                                                                                                     2011 - 2015

  • Managed social media, graphic design, marketing, press and creative direction for both room, Michael P. Design, Baby room and Sprout

  • Managed creative and PR for Michael P. Design as design producer for HGTV’s House Hunters Renovation, produced by Pie Town Productions

 

Creative Collaborator & Social Media Director

Modern Nostalgia                                                                                                                2011 - 2016

  • Managed social media, marketing and graphic design

  • Developed collaborations with local entrepreneurs 

  • Assisted with store design, layout and opening for Harbor Center location

  • Assistant buyer 

 

DMM Omnichannel & Retail Store Manager

Krudmart & krudmart.com                                                                                                   2008 - 2010

  • Buyer for women’s streetwear and contemporary lines for both online and retail 

  • Developed marketing campaigns

  • Managed all sales, store operations and merchandising at Elmwood Avenue location 

  • Provided customer support for online

 

Owner

Sweet & Dirty                                                                                                                        2005 - 2008

  • Managed retail store independently, housing 30+ men’s and women’s clothing and accessories brands

  • Coordinated with brand representatives and vendors directly

  • Marketed variety of fashion products to appeal to clients

  • Managed book keeping, expenses and all other financial aspects of business

  • Planned and executed entire aspect of boutique operation

  • Handled inventory, buying and client service

  • Helped customers in selecting the best clothing and accessories for their specific needs

  • Kept abreast with the latest fashion brands in the industry

 

East Coast Sales 

Farylrobin Footwear                                                                                                            2003 - 2005

  • Sold contemporary women’s footwear

  • Excelled in sales and merchandising and grew company substantially

  • Cultivated partnerships and key accounts from prestigious clients: Nordstrom, Century 21, Barney’s and Bloomingdale’s

  • Managed customer concerns and handled footwear-related issues 

  • Conducted special events and product launches

  • Surveyed, evaluated and formulated proposals for new prospects and old clients 

  • Promoted to top-level sales executive in less than a year

SKILLS AND INTERESTS 

 

Skills: Problem solving, Adaptability, Collaboration, Strong Work Ethic, Time Management, Critical Thinking and Handling Pressure 

 

Interests: Traveling, Video Projection and Interior Design

 

PROFESIONAL ACCOMPLISHMENTS

 

Guest Speaker

Genesee Community College                                                                                              Fall 2018

 

Featured Interview 

The Fashion Show: History, theory and practice by Gill Stark                                                         Summer 2018

 

Guest Speaker 

Beijing Union University                                                                                                                   Spring 2018

 

Special Invitation

Regents University, London, UK                                                                                          Fall 2017

  • Invited by Gill Stark to attend Regents University’s fashion show and meet fashion show producer John Walford

 

Generous Runway Gift 

Runway Forever! Fund                                                                                                         Spring 2014

  • My good work on Runway was visible in 2014 with Tom Coates and Dr. Brad Mazon donation of $12,500 in my honor 

  • The Runway Forever! Fund was established which allows students to complete their Runway look by being able to purchase fabric, accessories and other items for their collections 

  • This fund gives invaluable support and helps FTT students build their portfolios and professionalism 

 

Cameo Appearance

“Next things NOW: Innovation & Entrepreneurship in Buffalo”                                           Fall 2014

 

Host

Visit Buffalo Niagara, “Buffalo Girlfriend Getaways”                                                            Fall 2014

  • Tourism video featuring all the best boutiques, shops, cafes, salons, restaurants, hotels and hotspots for the perfect girlfriends' getaway weekend in Buffalo

  • Discussed and prepared program content with producer, Paget Films 

Featured Interview

VICE, “Do People Really Dress Like That in Buffalo?”                                                          Fall 2013

 

Featured Interview

Buffalo Spree Magazine, “Game Changers”                                                                         Fall 2012

 

AWARDS

Young Alumnus Achievement Award

Buffalo State Alumni Association                                                                                         Spring 2010